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Corporate release translation

Josh Hallett has a funny post about corporatespeak in press releases

My favorite is:

They Write: Our general counsel assures me...

We Read: The general counsel is pushing me to the wolves while he escapes to Brazil.

I'm the first one to admit, in many cases, that the craft of writing in our industry, especially in press releases, can do the exact opposite of what it's meant to do, which is to communicate.

Published Friday, May 11, 2007 11:43 PM by Davidko
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