It's so rare to find a "hack" that doesn't purport to hate PR people, that reading Dan Lyon's (aka Fake Steve) Q&A made my day. Oh, and the reference to a Waggener Edstrom person is putting pressure on a certain individual to deliver. There is an anxious, GLOBAL, Microsoft agency team here waiting with bated breath for a certain dance video to be made. Frank we salute you for applying the pressure!